When I first started my company I resisted looking up available domain names. I thought the better thing to do would be to let an obvious name emerge into my consciousness while I worked on launching my company for 16 weeks.

The idea was to focus on building my business and making sure all the moving pieces were taken care of and handled—like how to hire employees and how to create process documents and what content management systems I might use and what kind of budget I’d have for advertising.

So I moved forward. I started taking Lynda.com classes through LinkedIn (LinkedIn bought Lynda.com…you know this, right?), I started creating documents, I started dreaming bigger dreams about what it might look like to create a company, lead a team, grow a brand.

So I did what any good CEO does: I hung out with my three-year-old. As a three-year-old Harold was all about insects, birds and airplanes. Being into something may have gotten lost on socialized adults. My son being into birds meant he learned facts about birds, learned the names of their plumes, memorized facts about birds, got excited about the memory flashcards when he matched a scarlet tanager with another scarlet tanager. “I found a two scarlet tanagers!!” He talked about birds, found birds in logos, tried flying, chose to be a cormorant in a race because of their speed, compared mean kids to fulmars and listened to the sound an ostrich makes with rapt fascination.

Did I mention insects? There was a lot of bug catching, a lot of conversation about the white blood of grasshoppers. We caught beetles and released them. We carefully carried the skeletons of dragonflies to our observation jars. There were elaborate diggings held in our backyard to unearth creepy crawlies hanging out in our soil. He could repeat head, thorax and abdomen as the three main parts of an insect. We found the bullet body of a dead cicada. We stopped our bike trip to save an injured bumblebee.

Hanging out with Harold got me back in touch with insects and the birds who ate them. I’d always loved saying the word, cicada–the way it is one of the few “c” words that begin with the letter and sound like the way we say the letter “c.” But what I love most are these facts about cicadas:

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• Cicadas are mysterious–some live underground for 13 or 17 years and their emergence is profound, just like the work from my writers: profound.
• Cicadas are a superfamily–there are more than 1,300 species found around the world, just like how my superfamily of writers reaches around the globe with their stunning content.
• Cicadas aren’t done, yet–some species of cicada haven’t been discovered on the planet yet, just like Cicada has more to say, more to do, more to discover.